How to Create Investing Principles

And how they can help guide your investment decisions

👋🏼 everyone,

How many of you actually have a set of investing principles that you live by - and do you genuinely use them as a checklist when investing?

I'm well aware that for someone like me, who tends to default to the emotional rather than the logical side of things in life, having a set of clear investment principles is crucial for building long-term returns that could eventually give you the option to quit your job or build serious wealth.

I’ve told this story before, but in 2014, I bought a pretty decent chunk of Amazon stock.

It was my first real foray into investing.

I didn't have any clear goals; I was on an emotional rollercoaster every time there was a slight dip or new high, and I didn't really have a solid emergency fund at the time.

Fast forward 18 months later, I sold the stock when it was priced at ~$27. As I write this, Amazon (AMZN) is trading at $206 - an increase of over 663% 🫣

That experience really underscored the importance for me of creating and having a clear set…